This past week, you may have seen this blowing up on Social Media. Everyone is asking the same question. Are M&M not halal? Am I going to hell for enjoying a tasty snack? Should I stop buying or eating M&Ms altogether? Does this really effect me?
To find the truth, we dug deep into Twitter and checked out the Official M&M UK Account. Because let’s face it. We see people come up with stuff like this all the time. But what we found surprised us!
The matter started with a question posted by twitter user, @thelifeofbako.
M&M Uk’s official account, @mmsuk, was quick to respond, and in doing so, they started a storm!
The tweet now has about 2 thousand retweets, and about 300 comments with people showing their disbelief or pledging to never eat M&Ms again. And rightfully so!
We have enjoyed M&Ms for decades. They have provided lots of joy to people of all ages looking for a quick fix to their chocolate cravings. But to find that they are not halal makes us feel absolutely horrible!
But fear not, avid user, for there is another angle here. The twitter user, @waQnaz asked the question that burned in our heads from the moment we read this tweet.
Turns out, Waqar had the right idea, because if you think about it, it is foolish to think that a company that sells its product all over the world would miss something so big! And also, M&Ms are sold in muslim countries such as the UAE, Saudi Arabia and Pakistan. Surely they must have thought of their audience in these countries right?
And as it turns out, they actually have! Here is their response.
And the whole world breathed a sigh of relief!
However, while M&M has clearly stated that they localize their products for each specific markets and they are careful to honor the beliefs of their consumers, this does raise some alarms. The ball is ENTIRELY in our court now.
So for all of you who enjoy M&Ms on a regular basis, or even every now and then, be sure to follow these simple rules.
- Make sure the M&Ms you bought were NOT for the UK Marketing
- Be ABSOLUTELY sure that there is a “HALAL” stamp on the M&M Wrapper.
- Please do not eat the entire pack alone! There is nothing wrong with Sharing! Because sharing is caring and we want some M&Ms right now.
And that’s the story. What are your thoughts on this? Does this make you question other localized products that we use daily? Let us know in the comments!